Nicola Cook Blog Posts
What’s a UDP and why you need one – especially now!
Whenever I start working with an ambitious business, the first question I always ask is; ‘What’s your UDP?’ and after[...]
Five Quick Fixes to Improve Your Sales Productivity
I spend all day everyday fine tuning my clients' Sales Engines and not surprisingly there are some common quick fixes'[...]
When Was The Last Time You Stress Tested Your Sales Engine?
So, the Brexit debate rumbles on and parliament remains paralysed. Meanwhile, we shall keep calm and carry on while the[...]
Are You a Heroic Sales Leader Or Are You Harbouring One In Your Business?
Without a sale, no other department in the business need exist, so it's no surprise that capability and expertise in[...]
Building a movement, the importance of your first followers
Thank you to Club Member Derek Hill who shared this short video with me yesterday. It's a powerful demonstration of how[...]
A great tip when building a team of A Grade Players
We all know we want a team of A Grade Players for our businesses. A critical part of scaling our[...]
Firms recognise the importance of Street Smart over Book Smart
Earlier today I was standing in front of 200 young people (Year 11’s) sharing my story from school through to[...]
I’m drowning … how to manage the tirade of communication when you’re leading a fast growing business
It’s not that long ago that we all had Rolodexes (which doubled as our own personal CRM), phones were attached[...]
Big business results fuelled with small business juice
Is it possible to grow a global brand and deliver big business results, yet retain the juiciness and creativity that[...]
The importance of leading oneself, before empowering others by Nicola Cook
Or what we call Leadership Inside Out. What defines a successful leader? It’s a question often asked during our keynotes[...]
One Thing All Businesses Must Do To Accelerate Sales Growth
Answer this ONE question … What is the single most important strategic sales activity that if applied consistently by your[...]