When Was The Last Time You Stress Tested Your Sales Engine?

Nicola Cook // June 12 // 0 Comments

So, the Brexit debate rumbles on and parliament remains paralysed. Meanwhile, we shall keep calm and carry on while the politicians continue to battle it out and hopefully offer up some clarity on what the future will look like post 31st October sooner rather than later.

As business owners we’re used to focusing on controlling the controllables and letting go of everything else, but how many of us can ever recall such politically and economically turbulent times?

As standard we should already be de-risking our businesses and focusing on growth, but in times of uncertainty it will always come down to the survival of the fittest. Sadly, many businesses maybe in for a deep sharp shock if they do not act now, ensuring they are prepared for any possible Brexit fallout.

As someone who survived (only just) the last recession in 2008, there are some business lessons I’ve personally learnt and now apply to ensure my own business is sufficiently stress-tested and derisked.

Below are four test points you can use in your own business…

Read the full article here >>> Northern Insight Magazine – Business

About the Author Nicola Cook

Nicola Cook is an award-winning entrepreneur and twice published international best-selling author on professional selling and personal & business growth. She is CEO of Company Shortcuts, a business devoted to improving business results by injecting skill, passion and strategy to help those entrepreneurs and sales enthusiasts achieve the sales results they desire.

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