If you’re a parent, imagine how you would feel if your thirteenyear-old, whilst sitting around the dinner table one evening, proudly announced that they were choosing their ‘options’ at school based on their intention to pursue a career in sales.
How would you feel? Proud? Inspired? Relaxed? Or perhaps, worried? Anxious? Annoyed even? Would your natural response be to encourage or discourage them?
What if your child announced they wanted instead to study and pursue a career in Marketing? Would that make a difference to your perception? Hmmm, an interesting thought.
Many of my peers who have created huge success following a career in sales, can recount this exact conversation with their own parents and in the vast majority of cases, they all describe how their parents did everything they could to dissuade them, instead suggesting alternative careers. Accountancy, Law, Medicine or Teaching appear to have been being the top recommendations. Not overly surprising when these are still considered the typical …
Read the full article here >>> Northern Insight Magazine – Business
Nicola Cook is an award winning entrepreneur and twice published international best-selling author on professional selling and personal & business growth. She is CEO of Company Shortcuts, a business devoted to improving business results by injecting skill, passion and strategy to help those entrepreneurs and sales enthusiasts achieve the sales results they desire.