Today whilst travelling down the escalator at Kings Cross onto the Victoria line, I witnessed a guy having a ‘silent’ conversation with a person on the other end of a mobile.
The reason their conversation was silent, is that my fellow commuter was deaf, and was holding the phone up to his face and signing his conversation back to the other person using Facetime.
At that moment, it struck me how much the ability to have a telephone call using the power of sight must have transformed that young gentleman’s life! A relatively recent improvement in technology I’m sure has revolutionised his day-to-day life.
There is a new buzzword reaching our shores from across the pond – a phrase known as ‘Sales Enablement’.
Essentially, Sales Enablement is the conscious decision to remove any and all barriers to your sales team’s ability to perform at their absolute optimum.
So what tool, a piece of collateral, a nugget of client data, or customer behavioural insight, that if served to your sales team at the precise moment when it’s needed and in the simplest form for them to use – would enable them to reach their optimum?
When was the last time you asked them?
It could be the simplest of adjustment that removes a daily barrier, which could revolutionise their working life…
Nicola Cook is an award winning entrepreneur and twice published international best-selling author on professional selling and personal & business growth. She is CEO of Company Shortcuts, a business devoted to improving business results by injecting skill, passion and strategy to help those entrepreneurs and sales enthusiasts achieve the sales results they desire.