All posts by Nicola Cook

Avoiding Insanity

If like most ambitious business owners your focus is on growth, have you formulated a plan on how to achieve that growth in 2019? Will you increase your market share, your Average Order Value, or entice your customers to purchase more frequently? Ultimately every sales plan boils down to one or more of these three […]

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Can ‘Sales’ Ever Be A Professional Career?

If you’re a parent, imagine how you would feel if your thirteenyear-old, whilst sitting around the dinner table one evening, proudly announced that they were choosing their ‘options’ at school based on their intention to pursue a career in sales. How would you feel? Proud? Inspired? Relaxed? Or perhaps, worried? Anxious? Annoyed even? Would your […]

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“S’Marketing” Explained

What is it and why you need to know about it? Occasionally at a networking event you’ll hear a bunch of old sales hands (myself included) reminiscing about the days when we simply drove around the country with the precision of a co-ordinated army, visiting our customers and drumming up new business. Our Fords and […]

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Are Good Sales People Born Or Bred?

How do we make our youth more employer ready and equip them with the necessary skills that our businesses need? First, we need to debunk the myth that salespeople are born and not bred. Can you really turn anyone into a good salesperson? Well, science has recently proven that a natural propensity for selling but […]

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Are You a Heroic Sales Leader Or Are You Harbouring One In Your Business?

Without a sale, no other department in the business need exist, so it’s no surprise that capability and expertise in selling should be placed front and centre in any business growth strategy. However, if the owner/entrepreneur is a natural sales person themselves, ironically that natural ability and heroic sales flair can actually become an inhibitor […]

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4 Killer Templates for Sales Growth Leaders

​4 Killer Templates for sales growth from our Framework Library that our clients used to help them achieve an average 140% increase in net profit You’ve made a plan?... You’ve set a budget?……which has been communicated company-wide. Yes? Your team all nod in agreement. Now – roll forward 3 months, are you and your team delivering on […]

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Building a movement, the importance of your first followers

Thank you to Club Member Derek Hill who shared this short video with me yesterday. It’s a powerful demonstration of how a movement starts, builds and then gains momentum. As you watch it ask yourself these questions; What is your movement/mission or purpose that you are building momentum for? Is it your overall company mission? Your […]

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When the cat’s away…

When The Cats Away The Mice Will Play

“When the cat’s away the mice will play” (meaning when the cats not around to watch, the mice will get up to all sorts of mischief.) So what are your people doing when they’re not being watched? Do they do the same things they would if you were physically there?  It’s the ultimate culture test. […]

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Avoiding the Competency Trap

“The honest answer is after we reach £1M I haven’t a clue what I’m meant to be doing!” That was the comment, fresh out of the mouth of one of our Business Accelerator Club members during our initial coaching call.  I was quizzing her on the size of her vision and testing the level of […]

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The Ultimate Budget Planner Template

Positive cash flow, budgeting

Are you ready?  Making a budget – It’s that time of the year again when you should be digging out your budget planner template and planning your next financial year. Regardless of the timing of your financial year-end, there is something about the half-year mark or the close of a calendar year that signals the end of […]

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