Join Us For 2 Days Of Intensive Training And Learn The Proven Secrets To Improved Sales Results

Sharpening your sales skills, to improve your productivity, profitability and personal levels of success.

Day 1


  • The business structure to remove anxiety, stress and fear through a planned sales approach
  • A simple 5 step process to follow that means all of your customer conversations lead to concrete outcomes
  • The knowledge to know how to qualify your prospects, which turns lukewarm leads into Hot Prospects
  • The opportunity to devise the sales language you’ll need for your sector and type of client, together with the chance to test it out in a fun and supportive environment
  • The 3 parts of to closing the sale and why most people fail at the first hurdle!

Day 2

Your ADVANCED Training Builds

  • An understanding of why sales stall and how to avoid that in your pipeline
  • Recap the 3 parts to closing and why most sales professionals only know how to effectively deal with the first part
  • Learn the advanced communication strategies needed to reveal your buyer’s buying strategy, so you know the next vital tool or piece of information to move the sale along
  • Leave with a clear 8-step guide to handling objections proven to massively increase your conversions
  • Uncover some practical methods to maximise your sales efforts and enable you to structure the necessary time for pro-active sales activity in your already full diary

Click to Watch CEO Nicola Share The 3 Areas That Can Mean The Difference Between Average and Outstanding Sales Results.

Every person should come through this programme, whether you are directly involved in sales or someone involved in supporting the sales process.

Who Should Attend?

  • Business owners who have never benefitted from professional sales training.
  • Sales Leaders who are looking for team improvements
  • Ambitious sales professionals, who want to increase their conversions and develop deeper client relationships
  • Marketing Managers, to understand how better to support the sales operation.

Note: if you are 18yrs+ and a student in full-time study, we offer a programme of sponsorship. To register for the next available sponsored place to attend Masterclass please email students@companyshortcuts.com

Gain CPD Accredited Hours

If you need CPD proof, we will supply a signed letter with the name of the course, date, tutor name and signature, attendee name and number of learning hours the course involved.

What's Included

  • Detailed pre-workshop downloads and E-Books for pre-session reading so your mind is prepared for the live element of the training.
  • 2 Full days sales training delivered by one of our experienced Sales Trainers at our London base.*
  • A comprehensive delegate workbook for every participant
  • A complimentary copy of ‘The Secrets of Success in Selling’ by Nicola Cook, CEO of Company Shortcuts, for every delegate
  • A print-out of the 5-Step Sales Process to put up on your wall that acts as a guide for all your customer conversations, meaning you are always aware of the next action you should take with your customers.
  • A number of DFY (Done for you) sales scripts, for gaining appointments or getting past gatekeepers

Your Questions Answered:

I have a diary clash and can’t make both the dates for the next session, can I spread the days apart?

Yes – although the best way to learn the process is to attend the days consecutively, however if you prefer to attend a later Advanced workshop, then after confirming your place, please call our team on +44 (0) 20 3397 6714 who will work with you to re-schedule the second part of your masterclass training.

Alternatively ask our team how you can invest an additional small amount (to cover your catering costs) and repeat the Foundation day, recapping your original learning, before going onto do the Advanced Masterclass on the second day.

I’m an experienced sales professional and really just want to attend the Advanced day, is this possible?

Yes, although not recommended. In the past we have had delegates who have only attended the second more advanced masterclass day without attending the first day, and as they were not familiar with the Sales Secrets methodology found themselves confused and slowed up the rest of the group.

Please speak to our team on +44 (0) 20 3397 6714 who will talk through the various options if this is your preferred choice.

I’m in retail, consumer goods or have a purely digital relationship with my customer, will this masterclass still be relevant?

Yes, although the methodology is biased towards a solution based sales process. i.e. one with a longer pipeline process and deeper customer relationships than pure transactional sales. However, past clients from retail and other sectors have found value where they have needed to develop relationships with wholesalers, distributors or other sales channels.

I’m just getting started in sales and wondered if I can just attend the Foundation day only?

Yes – it is possible to book and attend the Foundation day as a stand alone event, although the single purchase price will be different as the Bundle discount of 25% only applies when the 2 days are purchased together. Call the team +44 (0) 20 3397 6714 to discuss the options.

I’m from a charity is this still relevant?

Absolutely! All companies whether private, public or NGOs have a need to communicate their value to their customers. In fact charities can often gain the most from our masterclasses.

The content all looks great. Can I have this delivered in-house direct to my sales team?

Definitely. To discuss your needs email the team on info@companyshortcuts.com or call the main number +44 (0) 20 3397 6714. We currently work in multiple countries delivering bespoke sales training and sales leadership programmes for our clients.

Can I attend the days out of sequence?

No – this is not recommended as the content is structured to follow in sequential order.

Here's What Some Previous Delegates Have Said...

Russell Golson, Sales Consultant, Biognosys.

"The methods I picked up and memories of Nicola's teaching at a Sales Secrets Masterclass helped me secure more than £800K in sales for my clients last year, with some of the best companies in world science.
She told me from the start that it's not complicated, but it's also not an instant trick. Nobody has a bag of sales tricks to pull out on day one. But over 9 months, by following the simple techniques and applying the methods the results are the proof that applying the right techniques consistently is what makes the difference."

Hannah Bullmore, The Wow Company

"It was great to focus on how to initiate and follow through on conversations about selling services as I haven't felt confident having these conversations in the past."

Henry Lamb, Henry Lamb Tennis

"Company Shortcuts provided a world class sales day, incredible value and extremely excited about putting it all into practise! I also managed to take away a number of extremely helpful business tips away from sales and networked amongst the other people in attendance."

Brett Jacobson, Mediaworks

"We’ve used the Company Shortcuts Sales Secrets since we started our business. Roll forward 5yrs and we are now turning over 7+figures and employ over 40members of staff."

Claire Mitchell, Founder, The Girls mean Business

"If you want to scale your business, and make serious money, you need this - outstanding value – priceless."