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Category: Nicola Cook

  • 9 July 2015
    Whether you approach it with fearless passion or like you do a chat with your best mate, everyone has a natural…
  • 9 July 2015
    As you may have gathered from the content already covered on this topic, there is no one definitive successful style. In…
  • 30 June 2015
    It's that time of year with holidays on the horizon, when we share our list of must-reads for all aspiring…
  • 30 June 2015
    I watched a fascinating programme on the BBC recently. Essentially it asked what the Health Service could learn from other…
  • 30 June 2015
    It’s the people who will build your business, therefore, recruit the best talent at the earliest possible opportunity. Never compromise…
  • 26 June 2015
    With the internet available at customers fingertips on multiple devices, a typical salesperson does not get to engage with a prospect until they are already…
  • 26 June 2015
    "Tell us what we need to say to our prospective customers to make them want to buy." Less telling, more…
  • 21 May 2015
    The New Sales Function The latest research from Forrester demonstrates the critical need for businesses to adapt their sales function if they…
  • 18 May 2015
    Have you ever been the salesperson feeling hugely disappointed that a piece of business you had considered ‘closed’ went to…
  • 27 February 2015
    11 actions to implement today that will immediately secure more commitment from prospects.If you’re not a native of the North East…
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