Tag Archives for " strategy "

Avoiding the Competency Trap

“The honest answer is after we reach £1M I haven’t a clue what I’m meant to be doing!” That was the comment, fresh out of the mouth of one of our Business Accelerator Club members during our initial coaching call last week.  I was quizzing her on the size of her vision and testing the […]

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Are You Business Fit?

The first decision I made at the turn of the year, which I announced to the Company Shortcuts team at our first strategy meeting – is that from now on we are closing the business from 4pm on the 23rd December until the first working day of the New Year. You can imagine – that announcement […]

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Good strategy, Bad strategy…

sales targets and rewards

is the name of the book I’m currently devouring…   And it comes highly recommended. Suddenly so much of what Lara says – makes sense!  I’m only at the beginning of the book and already have pages of ideas and ‘grey time’ thoughts scrawled down for myself, and although I have many insights to share I’m […]

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4 Critical Questions to Ask Yourself

Business Growth

I thought I would share some wise words from our Chairman Lara Morgan which I trust you find valuable and take time to read, reflect and action. From Lara’s desk…  Now is the time with single-minded focus to answer the following 4 critical questions…  1.Do you have the right people to drive your researched strategy? […]

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OmniChannel Marketing

You’ve heard CS persistently bang on about the importance of… Adapting to your buyer’s changing behaviour (We’re not in Kansas anymore!) The importance of winning the digital ‘mindshare’ of your customers as they enter your buying cycle The age of the customer we now find ourselves in and the importance of the experience of not […]

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Adapting to changing buyer behaviour

The New Sales Function The latest research from Forrester demonstrates the critical need for businesses to adapt their sales function if they are to succeed in the Age of the Customer. Nicola Cook reports back form Forrester’s Annual Sales Conference, USA and hosts a Business Blast event on the topic of Adapting to Changing Buyer Behaviour. Download my […]

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