-Excellence in Sales & Leadership Training

Build a sales team that delivers

multi-million pound profit

— without selling equity

Nicola Cook and Company Shortcuts help scale-up entrepreneurs and their sales leaders build a repeatable, predictable Sales Engine for Growth — using the four building blocks of the Sales Acceleration Model.

SAM© Diagnostic

140%

Average net profit growth

500+

Satisfied customers to date

22%

Average customer job creation

The Sales Acceleration Model©

Four building blocks. One Sales Engine for Growth.

Strategy

Define your sales vision and communicate it clearly, so everyone knows the direction of travel and the plan that gets you there.

Team

Build the mindset, structure, competencies and reward systems to recruit and grow an A-Grade sales and marketing team.

Tools

Perfect the systems, templates and processes that enable predictable, repeatable growth - and free your team to sell.

Tactics

Deploy the twelve tactics across three growth levers that turn your strategy into pipeline, revenue and profit.

Now Available

The essential guide to building a Sales Engine for Growth

Why do some businesses scale with ease while others stall, no matter how hard they push? If you're a business owner or sales leader battling inconsistent growth, failed hires or wasted marketing spend, The Sales Acceleration Model provides the clarity and roadmap you need.

“Direct, honest and to the point. Cook gets things done.”

Jonathan Pulley, Director, Grafton International