Category Archives for Efficiencies & Improved Process

There’s An App For That

How many times have you heard one of your employees tell you about yet another App or piece of software that will help with some minutiae part of your sales process? But if you’re not careful you can end up adding unnecessary complexity…

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Not All Sales Engines Are Created Equal

One of the most popular parts of my live keynote is the explanation of the different types of buyers, their different motivations and the different types of Sales Engines a business must build in order to serve these differing customer journeys. It’s a mistake to assume because you’ve cracked one route to market, that you […]

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Avoiding Insanity

If like most ambitious business owners your focus is on growth, have you formulated a plan on how to achieve that growth in 2019? Will you increase your market share, your Average Order Value, or entice your customers to purchase more frequently? Ultimately every sales plan boils down to one or more of these three […]

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“S’Marketing” Explained

What is it and why you need to know about it? Occasionally at a networking event you’ll hear a bunch of old sales hands (myself included) reminiscing about the days when we simply drove around the country with the precision of a co-ordinated army, visiting our customers and drumming up new business. Our Fords and […]

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From Vision to Exit – An Entrepreneurial Journey

Guy Rigby is the Head of Entrepreneurs at Smith & Williamson, and we were lucky enough for him to attend one of our Club dinners.  Guy shared some amazing nuggets of wisdom about his own experience and entrepreneurial journey, along with those he’s helped. Below are some of the highlights… GR: Demand is what makes […]

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The Ultimate Budget Planner Template

Positive cash flow, budgeting

Are you ready?  Making a budget – It’s that time of the year again when you should be digging out your budget planner template and planning your next financial year. Regardless of the timing of your financial year-end, there is something about the half-year mark or the close of a calendar year that signals the end of […]

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How Much Are You Prepared to Give Away?

… and no I’m not talking equity  rather your role?   I heard a great nugget recently from Anthony Fletcher, the CEO of fast-growing business Graze. “If you plan to grow your business by 30% you have to find someone to do 30% of your own job” The inability to consistently prune your own role (and then everyone else’s) is […]

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Growth Gems – One for the Office Wall!

Be prepared for meetings

Here’s our list of Growth Gems … what else would you add? If habits maketh the man … what habits make a truly outstanding sales professional? One to download and stick on your office wall perhaps and ask your team to add to. 40 #GrowthGems guaranteed to improve sales performance Get in front of the […]

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Top 10 Negotiating Rules

Andrew Bailey speaks about his top 10 negotiating rules that he has personally tried and tested. Negotiating and deal making can be fraught with issues and danger, to overcome these challenges some simple, tried and tested ‘rules’ will help. We discuss 10 Negotiating Rules in this piece, of course there are more, however mastering these will make […]

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How sales process mapping links to building brand

There’s a reason why at Company Shortcuts, we keep banging on about the importance of creating ‘Your Sales Process Map’, so you better understand the flow and the variables of your customer buying experience…   …because, amongst other things, it supports the building of your brand.  But how? I hear you shout, “what has sales […]

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