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Nicola Cook Bestselling Author & International Speaker
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About Us
Nicola Cook Bestselling Author & International Speaker
Services
Sales Secrets MasterClass
Sales Success Business Review
Sales Secrets Sales Academy©
Resources
Blog
Business Frameworks
Academy Login
Contact Us
Store
Category:
Nicola Cook
How to Stop Wasting Time on Discovery Calls That Go Nowhere
9 September 2025
The Problem: Unqualified Leads Draining Your Team’s Time This week’s question came from a consultancy firm whose fee-earning consultants were…
How to Incentivise Your Sales Team for Real Growth
2 September 2025
How to Stop Being Relegated to Lower-Level Decision Makers
26 August 2025
The Challenge: Why Your Sales Process Gets Delegated This week, I was asked a question by a software company selling…
How to Decide Where to Cut Off Your Lower Value Clients: A Strategic Guide
19 August 2025
The Challenge of Lower-Value Clients This week, I was asked a question that many service-based businesses struggle with: “Nicola, how…
How to Increase the Effectiveness of Your One Salesperson: Boost Productivity & Conversions
11 August 2025
The Problem: Why Your First Salesperson Might Be Struggling Last week, I talked about escaping the trap of director-led selling.…
How to Escape the Trap of Director-Led Selling (Without Burning Your Budget)
4 August 2025
One of the most frequent questions I hear from founders and directors is: “Nicola, how do I get off the…
Are Good Sales People Born Or Bred?
8 May 2019
How do we make our youth more employer ready and equip them with the necessary skills that our businesses need?…
4 Killer Templates for Sales Growth Leaders
10 April 2017
4 Killer Templates for sales growth from our Framework Library that our clients used to help them achieve an average…
Building a movement, the importance of your first followers
19 August 2016
Thank you to Club Member Derek Hill who shared this short video with me yesterday. It's a powerful demonstration of how…
When the cat’s away…
16 August 2016
"When the cat's away the mice will play" (meaning when the cats not around to watch, the mice will get…
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