How well are we really INNOVATING and what thoughts does this drive? Every day a company must surely continually improve and grow to outrun the competition. Does your company have a system in place recording everything you can about what they are doing? Record all you can – better it. Invest relentlessly in your team will bring innovation and continual improvement to ensure your safe passage in accelerated growth. Are you really, really empowering your team to make decisions? What authorisation boundaries have you set? A company constantly seeking to build efficiencies at all levels will move faster-retaining flexibility and a ‘can do’ attitude wholly valuable to big corporate.
A culture that celebrates and grasps the challenges of change remains cutting edge.
What do you do to reward small and big team suggestions that move the needle towards success? Empowered and engaged employees bring prospects. Who is bringing the best prospects that fit the company objectives? Indeed… is everyone aware of the game and the contribution that should make?
Invent from your name card and brand onwards. Everything you do must be complementary to build positive memories of you and your service. Boring titles do nothing. Innovation supports communication and marketing efforts. How well do you share developments and steps between the different parts of your company and team? Innovation need not always come from the product itself. The process for delivery can find savings, service improvements and systems security – often as valuable as the product itself?
Originality can be more memorable and will result in sales. How originally do you pitch, persuade and engage with the customer? Just another boring PowerPoint does not wash.
Every time you change a service offering – check first that the customer is considered at the heart of the reason for the possible improvement. Improvements in service efficiencies for you may not be what the customer wants; they might want something else much more: faster service over extra packaging; are better promotions worth the wait?
Effective ways to save money come in all forms. Time is literally money. Are your team wasting time building reports and doing process stuff that no one values or needs? Most companies are doing stuff that people have forgotten when they started – stop it crusade can be a really great boost.
Just some thoughts to remind us we all have to strive to be better, different, the best, market leading.
Have a great week and remember training and learning is everything.
Lara Morgan is the straight-talking, no-nonsense entrepreneur who is best known for growing Pacific Direct from start-up through to successful exit 23years later. Her vast experience includes first-hand knowledge of manufacturing, licensing, export and global sales as well as leadership and developing entrepreneurial talent.
To find out more on how Company Shortcuts can help your organisation growth accelerate email firstname.lastname@example.org, call the team on +44 (0) 203 397 6714 or book for our next event. Click here to find out details of our upcoming events.
Lara Morgan is best known for growing Pacific Direct, from start-up to successful exit, 23 years later. She now invests her time in fast growth companies and represents UKTI as an Export Ambassador, having previously exported to 110 countries. Her vast experience and business knowledge includes specialisms in licensing luxury brands, manufacturing toiletries and selling to the hospitality environment through complex global distribution chains. She's also an expert in leadership and developing talent having learnt through her own experiences of employing 500 employees in an open fast growth sales culture.