Building a movement, the importance of your first followers

Thank you to Club Member Derek Hill who shared this short video with me yesterday. It’s a powerful demonstration of how a movement starts, builds and then gains momentum.

As you watch it ask yourself these questions;

What is your movement/mission or purpose that you are building momentum for?

• Is it your overall company mission?
• Your business culture?
• Your customer base, to attract more clients?
• Or even this month’s business objectives?

AND who are your own important First Followers?

• Are they internal team members?
• Clients or customer?
• Or even your product brand ambassadors?

So in summary,

• Be easy to follow
• Nurture your first few followers as equals – make it about the movement, not about you!
• Make your ‘movement’ public – everyone needs to see the followers – not just you the leader

Or perhaps YOU are a First Follower, the person who is helping turn a ‘lone nut’ into a movement.