Future Proof Your Sales Engine

Valuing Time

Time is money?

The more productive you can make each minute of the day the more you will make on the return of your invested effort. Being smart about the
way you work within the hours you give will also set you apart. Focus on a core goal without distraction, practice and start saying no more than yes. It is not
easy but most certainly more profitable. How rigorous are you at saying no to the things that you know cannot add value to your business development goals. How often do you calculate the return on your time investment and what you need to achieve in order to get profitable payback?

Of course sometimes as you build you need to speculate to accumulate. Nevertheless, if you do not prioritise the opportunities to network, target your intentions in that time and also plan how you tackle different opportunities.

Do you order each day the top priority activities you have to undertake? Do you swallow that frog and get done the tough thing you know you must in order to unlock the potential of the day ahead? Giving yourself a reward for early achievements do you set small personal treats to maintain momentum in small ways…Dolly mixtures can work on one day whilst on another you celebrate with a far greater reward?

Albeit every penny of reinvestment in your company growth will all boost momentum it is also important you look after you and your own drive. Rarely will the lonely leader find praise from the ranks upwards, marvellous when it comes you do have to accept that your role will set you apart. Find others with whom you can share your experiences and halve problems through forum discussions – self-development costs through joining an enterprise club or organization is an important part of your own continued personal growth.

Do the maths, stop being British about meeting people, plan where you go and whom you need to meet, spend really valuable time trying to tackle big and important new clients whom could transform the potential of your business. Be bolder than you have previously dared and then celebrate your success, next time aim higher and bigger yet again.

About the Author Lara Morgan

Lara Morgan is best known for growing Pacific Direct, from start-up to successful exit, 23 years later. She now invests her time in fast growth companies and represents UKTI as an Export Ambassador, having previously exported to 110 countries. Her vast experience and business knowledge includes specialisms in licensing luxury brands, manufacturing toiletries and selling to the hospitality environment through complex global distribution chains. She's also an expert in leadership and developing talent having learnt through her own experiences of employing 500 employees in an open fast growth sales culture.

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