Sales Bible, Playbook, SOP – Sales Operational Manual – call it what you want, but you can’t scale your sales function without one.I’m often quoted as saying ‘Brand is a promise of consistency’, but that also applies to how well you codify and deliver a consistent end-to-end customer journey in your business. If someone’s experience …
Anyone who placed a bet on what they’d be doing in 2020 were either delusional or psychic – or were they?Our job as entrepreneurs and sales growth leaders is to focus on what is within our control and to react to changing circumstances or market shifts. It’s what we do. If we’re effective at running our …
Nicola Cook walks you through how to define when a deal is really closed and suggests how you might improve your Closing Process. Why don’t businesses close more warm leads? In part, they take their foot of the gas too early in the sales process. And lets face it, depending on who you talk to in …
Travel specialists, Experience Travel Group, who design bespoke holidays to Asia, share how their business performance shifted with the introduction of fresh insights transforming it’s sales strategy. “My MD made me do it!” proclaimed Nick Clark, Sales Director at Experience Travel Group (ETG), when asked what motivated him to join Company Shortcuts’ 6 month Business Accelerator Leadership …