It’s a simple enough concept - know your customer, but in my experience most growing businesses give this concept lip service when bottoming out their Sales Strategy. Last month I talked about the

Whenever I start working with an ambitious business, the first question I always ask is; ‘What’s your UDP?’ and after a few scratches of heads, I’m usually met with blank

​It’s a question I’ve been asked a lot during the past couple of months, is it still ethical to sell and grow our pipeline during the pandemic?Before I launch into

Those of us old enough and grey enough will have lived through more than one economic contraction, however it’s fair to say that none of us have ever experienced a

Your Sales Engine is broken and here’s why… Occasionally at a networking event you’ll hear a bunch of old sales hands (myself included) reminiscing about the days when we simply

As we enter not just a new year, but a new decade, it’s the perfect time to not only reflecton your past business performance, but on what you want to

Have you picked a theme yet? And I don’t mean for your Christmas party’s fancy dress code – rather a theme that unites and focuses your business on the challenges

One of the biggest decisions you will need to make as your sales team begins to grow is how to structure it across your entire customer base. Unless you want