As we enter not just a new year, but a new decade, it’s the perfect time to not only reflecton your past business performance, but on what you want to set as your growth metrics forthe coming year. Obviously, these will dovetail into your three year business plan, and mayinclude one or more of the

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I’m often quoted as saying that “sales is a culture – never just a department” but one of the biggest challenges facing any business owner, irrespective of whether you have a dedicated sales team or not, is how to disseminate and unite your team around your current strategic sales objective to adapt and change in order to stay ahead of the market.

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