How to Get My Board to Buy Into My Sales Managers’ Overly Ambitious Sales ProjectionsThe Problem: Bridging the Gap Between Ambition and CredibilityThis week’s question came from a UK-based manufacturing firm Read More
How to Stop Coming Second in a PitchThe Problem: Close But No WinThis week’s question came from a marketing agency that’s been pitching regularly, but Read More
How to Hire a Sales Director Who Can Actually Build Your Sales EngineThis week’s question came from a founder preparing to interview their first-ever sales director:“Nicola, what advice do you Read More
How to Stop Wasting Time on Discovery Calls That Go NowhereThe Problem: Unqualified Leads Draining Your Team’s TimeThis week’s question came from a consultancy firm whose fee-earning Read More
How to Incentivise Your Sales Team for Real GrowthThe Problem: Why Bonuses Aren't EnoughThis week’s question came from a manufacturing firm with five vertical divisions, each Read More
How to Stop Being Relegated to Lower-Level Decision MakersThe Challenge: Why Your Sales Process Gets DelegatedThis week, I was asked a question by a software Read More
