Co-Founder of Who Buys Your Stuff?
Ernest Capbert is Co-Founder of Who Buys Your Stuff?, a business that helps you truly understand the demographics and characteristics of your ‘actual’ consumer.If you asked your key members of staff ‘Who buys your stuff?’ would their answers be clear, quantifable and ones you’d bet your house on? If the answer is NO, then growing your business will be a very long and costly road.
Ernest will share with you the questions you should be asking to understand not only who your customer is, but why they buy from you.
John Readman is a fast growth business entrepreneur. John has a background in marketing technology and agency businesses, where he has taken businesses from start-up through to 160-person strong multi-million pound businesses. He has hands-on experience working with many global brands such as Google, Facebook, ASOS, House of Fraser and Superdry, to name a few. He is passionate about sales, marketing, data, emerging technologies and how they can all work together to deliver an amazing customer experience.
When he’s not doing all this with his current award winning start-up company 'Ride25 - The Ultimate Cycling Adventure Holiday’, he also acts as an advisor to a few selected start-up businesses in the marketing technology and agency space. He is a keen skier, a busy family man with two young girls and loves getting out on his bike with his mates in his home county of Yorkshire.
Alex Minchin is Managing of Zest Digital an award winning and one of the fastest growing Digital Agencies in the UK. They specialise in helping their clients open up new online opportunities and brand engagement.
Now you know who is your Target Client Avatar, Alex will share with you the best ways to engage them, and manage the raft of data that will subsequently inform your decisions.
Paul Stephen - Event Chair
Paul is C.E.O. of Sagittarius, one of the UK's top 20 digital agencies specialising in personalisation and conversion optimisation to increase sales. He has over 20 years experience in direct and targeted marketing and consults to parliament on European Data Protection Regulation.