Using Data More Effectively To Increase Sales Revenue.

8th March 2016. Central London.


Good data allows you to leverage your business, increase your asset and accelerate growth. Yet how well do you really understand your customer, who they are and what they will purchase next?

From Google analytics, through to buyer behaviour most businesses are drowning in available data, but fail to use it intelligently to accelerate strategy and make informed decisions.

Join us and hear from four experts and entrepreneurs as they share how they’ve underpinned the growth of their businesses by intelligently using data to make decisions and implement strategy.

  • A powerful Business Blast of inspiration and knowledge
  • Network with other like-minded business owners
  • Leave with instantly applicable sales growth hints

Gain CPD Accredited Hours

If you need CPD proof, we will supply a signed letter with all the required information.

  • The Speakers

    You and your team will learn valuable sales growth hints from inspirational entrepreneurs and experts in their field as well as the opportunity to network with other like-minded fast growth organisations.

Ernest Capbert, - Speaker

Ernest Capbert

Co-Founder of Who Buys Your Stuff?

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Ernest Capbert is Co-Founder of Who Buys Your Stuff?, a business that helps you truly understand the demographics and characteristics of your ‘actual’ consumer.If you asked your key members of staff ‘Who buys your stuff?’ would their answers be clear, quantifable and ones you’d bet your house on? If the answer is NO, then growing your business will be a very long and costly road.

Ernest will share with you the questions you should be asking to understand not only who your customer is, but why they buy from you.

Twitter: @ecapbert & @WhoBuysUrStuff

John Readman - Speaker

John Readman


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John Readman is a fast growth business entrepreneur.  John has a background in marketing technology and agency businesses, where he has taken businesses from start-up through to 160-person strong multi-million pound businesses.  He has hands-on experience working with many global brands such as Google, Facebook, ASOS, House of Fraser and Superdry, to name a few. He is passionate about sales, marketing, data, emerging technologies and how they can all work together to deliver an amazing customer experience.

When he’s not doing all this with his current award winning start-up company 'Ride25 - The Ultimate Cycling Adventure Holiday’, he also acts as an advisor to a few selected start-up businesses in the marketing technology and agency space.  He is a keen skier, a busy family man with two young girls and loves getting out on his bike with his mates in his home county of Yorkshire.

Twitter :  @jreadman and @ride25tweet

Alex Michin, Zest Digital - Speaker

Alex Minchin

Zest Digital

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Alex Minchin is Managing of Zest Digital an award winning and one of the fastest growing Digital Agencies in the UK. They specialise in helping their clients open up new online opportunities and brand engagement.

Now you know who is your Target Client Avatar, Alex will share with you the best ways to engage them, and manage the raft of data that will subsequently inform your decisions.

Twitter:   @ZestDigital

Paul Stephen - Event Chair

Paul Stephen - Event Chair

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Paul is C.E.O. of Sagittarius, one of the UK's top 20 digital agencies specialising in personalisation and conversion optimisation to increase sales. He has over 20 years experience in direct and targeted marketing and consults to parliament on European Data Protection Regulation.

This is what previous delegates have to say....

Jez John, MD Webstars

"Fantastic. I found it absolutely invaluable, really interesting, very engaging.  Picked up a lot of really useful tips that I can bring into my day to day work pretty much straight away. We are 24 strong and always looking to grow leads and the half day appealed."

Annabelle Filer, Founder, SCIN Gallery London.

"Content was good. I was particularly interested in the creativity of their approach to sales."

Register Here For This Event


Our Business Blast series of events, take place four times a year, each one focused on a specific sales growth acceleration topic. Topics are selected specifically for their impact on the growing pains of businesses between £1-20M turnover.