Future Proof Your Sales Engine

Date: 12th & 13th July, 2017

Venue: De Vere Latimer Estate, Chesham

A High Energy and Practical 2 Day Sales Acceleration Workshop

  • Would you benefit from further refinement of your strategic sales plan?
  • Have you clearly defined and communicated your UDP to your team? (Is it now embedded throughout every part of your Sales Engine and is it working?)
  • ​Is your business correctly prioritising Profit Priorities and would your team pass Nicola’s famous Friday afternoon test?
  • Have you strategically de-risked your business (if 50% of your business is currently from one customer or sales channel then the answer is No!)
  • Have you successfully managed to remove yourself from the sales process and build a high performing sales team? Or are you still struggling to NOT be the Heroic Sales Leader?
  • ​Have you fully understood your contribution margins AND are able to make data driven decisions on price, cost of lead generation, team commission schemes, barriers to entry and resource allocation?
  • Are you successfully making ‘grey time’ a priority, giving yourself time and space to work ‘on’ your business and not just ‘in’ your business?

Nicola will share new strategies and ideas on how to;

  • Understand how the sales landscape has changed and why most old style sales models no longer work – AND what to do about it
  • Break down your future sales strategy into 6 key elements, so you refine and tackle each one in order
  • ​Then refine this strategy internally before embedding it visually and linguistically so everyone takes ownership for the business journey ahead
  • ​Build the tool box, lead generation engine, sales bible & required metrics to ensure you remain on track
  • Finally, build the 'right' team, develop the culture, stop making the same people mistakes that drain so much time, resource and energy as you grow.

 You will leave with;

... a clearly defined roadmap for the next stage of your sales acceleration together with an actionable plan for the next 6 months

Clearly Defined Roadmap

...an understanding of how to remove heroic sales leaders and instead build team capability

Don't rely on a sales hero

...a refreshed and focused mindset enabling you to increase profit

Refreshed & Focused Mindset


£1345 + VAT


£2400 + VAT


Group Tickets or

Payment Arrangements

All Accommodation & Meals during course included in price

Who is this seminar for;

This training seminar has been designed for previous clients and alumni of Company Shortcuts only. Those who have some understanding of the Company Shortcuts sales acceleration methods and have begun their sales acceleration journey.

This Is A 'By Invitation Only' Offer - Limited Availability

And applies to business owners and their sales leaders or future sales directors of businesses turning over 1M+ with plans to either;

  • Increase their Net profits by at least 100% in the next 5 years
  • Break into new territories, countries or sectors
  • Introduce a new sales channel or business model, requiring a new sales methodology, to their business
  • Turn around a current decline in a market, with a refined sales strategy and approach

Precision Geomatics Ltd

We’ve been a client of Company Shortcuts for over 3 years now and we’ve just completed another year of growth. I jumped at the chance to secure my seats at their next event as I know the value we will take away will benefit my team and the business immeasurably. With Brexit and an election just around the corner our sector faces great uncertainty and I want our business to have the best chance of continued growth and sustained profits.

Carole Bookless
Managing Director


I've bought into Nicola’s methods for building a sustainable Sales Engine for a number of years now, and we are currently reorganising our sales team and processes as a result. I’m very much looking forward to the opportunity to review our progress and to making an actionable sales plan for the next 12months in our business.

Darren James
Managing Director

This seminar is not for you if;

  • You are confident that you are achieving all of your sales growth plans currently
  • You are already making structured space for ‘grey time’, and are happy that you have implemented everything you’ve learnt previously from Company Shortcuts
  • You employ less than 10 people, or have no ambition to grow in the next 3-5years
  • You have no plans to develop anyone else in the business to take over this responsibility from yourself

Your Seminar Leader

Nicola Cook - Entrepreneur, Author, Sales Growth Accelerator, Wife, Mother and Bassett Hound lover

Nicola Cook - Future Proof Your Sales Engine

Nicola specializes in helping business leaders create accelerated growth and scalability in their sales function.

She has published two international bestsellers, which have been translated into 16 languages and her hotly anticipated third book is due out later this year. Nicola is invited to speak internationally and her firm Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and 'Best Training centre’.

Nicola herself is a past winner at the North East Women Entrepreneur of the Year Awards in 2012, is a Fellow of the ISM (Institute of Sales Managers) and most recently has been added to the Smith & Williamson Power 100, which celebrates the top 100 individuals who help shape policy, champion, mentor, support and promote entrepreneurs and entrepreneurship in the UK.

Event Timings

11th July 2017: 

Arrival & Check in: 15:00 onwards

19:00 - Dinner

(Hotel accommodation included)

12 July 2017: Day 1

08:00 - Start

18:00 - Finish

Chill time! Relax & enjoy the hotel facilities​

20:00 - Dinner

(Hotel accommodation included)

13th July 2017: Day 2

08:30 - Start​

15:30 - Finish


De Vere Latimer Estate

De Vere Latimer Estate

What’s included

Pre-event diagnostic.

12months access to the Company Shortcuts online Vault of additional training materials and downloads.

All training materials during the event.

12months access to over 100+ Company Shortcuts Framework.

2 nights accommodation (11th & 12th)

All catering.

Facebook community.


£1345 + VAT


£2400 + VAT


Group Tickets or

Payment Arrangements

All Accommodation & Meals during course included in price


I can only attend during the day and I’m unavailable to stay for dinner, can I have a reduced price ticket?

I have a team member who didn’t attend the original training programme I did with Company Shortcuts, can they come?

I attended the original programme but can I send along one of my team without me attending?

Will Lara be there?

Can I pay in installments?