Whenever I start working with an ambitious business, the first question I always ask is; ‘What’s your UDP?’ and after a few scratches of heads, I’m usually met with blank faces.
Let me be clear. A UDP is not a USP (Unique Selling Point)…

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Travel specialists, Experience Travel Group, who design bespoke holidays to Asia, share how their business performance shifted with the introduction of fresh insights transforming it’s sales strategy.  “My MD made me do it!” proclaimed Nick Clark, Sales Director at Experience Travel Group (ETG), when asked what motivated him to join Company Shortcuts’ 6 month Business Accelerator Leadership

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The first sales hire may slow you down at first but get it right & adhere to these 4 strategic tips and you’ll set your business up for profitable growth. A question that all growing businesses must answer is: When is the right time to expand my sales operation, who would be the best fit and where

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Lara Morgan on why it’s so important for British companies to push to export early on and the inside track on one of her investments, KitBrix, now in over 10 countries, having sold over 8000 bags across the globe in it’s first two years.[LARA MORGAN] I think many SMEs are missing a trick with the

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This is a question I have been asked before, and as hard as I try, nothing significant comes to mind. British businesses have so many advantages when it comes to exporting – the English language, our legal systems and a generally positive reputation – that I honestly cannot think of a major barrier that we

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Lara Morgan learned about exporting the hard way. Here, she shares frank and honest insights and tips from her exporting experience. During UK Trade & Investment’s (UKTI) Export Week,  thousands of companies will be opening their doors to show the rest of the world why Britain is a great place to do business. While some businesses

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