Future Proof Your Sales Engine

Date: 12th & 13th July, 2017

(includes meal & accommodation on the 11th/12th of July)

Venue: De Vere Latimer Estate, Chesham

EARLY BIRD 25% Discount on RRP

EARLY BIRD 33% Discount on RRP

For Multiple Tickets or Other Payment Options

A High Energy and Practical 2 Day Sales Acceleration Workshop

  • Would you benefit from further refinement of your strategic sales plan?
  • Have you clearly defined and communicated your UDP to your team? (Is it now embedded throughout every part of your Sales Engine and is it working?)
  • ​Is your business correctly prioritising Profit Priorities and would your team pass Nicola’s famous Friday afternoon test?
  • Have you strategically de-risked your business (if 50% of your business is currently from one customer or sales channel then the answer is No!)
  • Have you successfully managed to remove yourself from the sales process and build a high performing sales team? Or are you still struggling to NOT be the Heroic Sales Leader?
  • ​Have you fully understood your contribution margins AND are able to make data driven decisions on price, cost of lead generation, team commission schemes, barriers to entry and resource allocation?
  • Are you successfully making ‘grey time’ a priority, giving yourself time and space to work ‘on’ your business and not just ‘in’ your business?

Nicola will share new strategies and ideas on how to;

  • Understand how the sales landscape has changed and why most old style sales models no longer work – AND what to do about it
  • Break down your future sales strategy into 6 key elements, so you refine and tackle each one in order
  • ​Then refine this strategy internally before embedding it visually and linguistically so everyone takes ownership for the business journey ahead
  • ​Build the tool box, lead generation engine, sales bible & required metrics to ensure you remain on track
  • Finally, build the 'right' team, develop the culture, stop making the same people mistakes that drain so much time, resource and energy as you grow.

 You will leave with;

... a clearly defined roadmap for the next stage of your sales acceleration together with an actionable plan for the next 6 months

...an understanding of how to remove heroic sales leaders and instead build team capability

Don't rely on a sales hero

...a refreshed and focused mindset enabling you to increase profit

EARLY BIRD 25% Discount on RRP

EARLY BIRD 33% Discount on RRP

For Multiple Tickets or Other Payment Options

Who is this seminar for;

This training seminar has been designed for previous clients and alumni of Company Shortcuts only. Those who have some understanding of the Company Shortcuts sales acceleration methods and have begun their sales acceleration journey.

This Is A 'By Invitation Only' Offer - Limited Availability

And applies to business owners and their sales leaders or future sales directors of businesses turning over 1M+ with plans to either;

  • Increase their Net profits by at least 100% in the next 5 years
  • Break into new territories, countries or sectors
  • Introduce a new sales channel or business model, requiring a new sales methodology, to their business
  • Turn around a current decline in a market, with a refined sales strategy and approach

This seminar is not for you if;

  • You are confident that you are achieving all of your sales growth plans currently
  • You are already making structured space for ‘grey time’, and are happy that you have implemented everything you’ve learnt previously from Company Shortcuts
  • You employ less than 10 people, or have no ambition to grow in the next 3-5years
  • You have no plans to develop anyone else in the business to take over this responsibility from yourself

Your Seminar Leader

Nicola Cook - Entrepreneur, Author, Sales Growth Accelerator, Wife, Mother and Bassett Hound lover

Nicola specializes in helping business leaders create accelerated growth and scalability in their sales function.

She has published two international bestsellers, which have been translated into 16 languages and her hotly anticipated third book is due out later this year. Nicola is invited to speak internationally and her firm Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and 'Best Training centre’.

Nicola herself is a past winner at the North East Women Entrepreneur of the Year Awards in 2012, is a Fellow of the ISM (Institute of Sales Managers) and most recently has been added to the Smith & Williamson Power 100, which celebrates the top 100 individuals who help shape policy, champion, mentor, support and promote entrepreneurs and entrepreneurship in the UK.

Event Timings

11th July 2017: 

Arrival & Check in: 6pm onwards

Dinner - 7pm

12 July 2017: Day 1

08:00 start - 6pm finish 

18:00 - 20:00 Chill time! Relax & enjoy the hotel facilities​

Dinner 20:00

13th July 2017: Day 2

08:00 start - 14:30 finish​


De Vere Latimer Estate

De Vere Latimer Estate

What’s included

Pre-event diagnostic.

12months access to the Company Shortcuts online Vault of additional training materials and downloads.

All training materials during the event.

12months access to over 100+ Company Shortcuts Framework.

2 nights accommodation

All catering.

Facebook community.

EARLY BIRD 25% Discount on RRP

EARLY BIRD 33% Discount on RRP

For Multiple Tickets or Other Payment Options


I can only attend during the day and I’m unavailable to stay for dinner, can I have a reduced price ticket?

I have a team member who didn’t attend the original training programme I did with Company Shortcuts, can they come?

I attended the original programme but can I send along one of my team without me attending?

Will Lara be there?

Can I pay in installments?