One of the biggest decisions you will need to make as your sales team begins to grow is how to structure it across your entire customer base. Unless you want your people stealing the best leads from one another, selecting which are their ‘best’ clients and mismanaging the rest, or increasing the cost by overlapping

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Ask a room full of entrepreneurs if they’ve ever made a recruitment mistake and everyone will raise their hand before regaling you with multiple horror stories of recruitment nightmares, none more so than when expanding their sales team.

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