Tag Archives for " nicola cook "

When the cat’s away…

When The Cats Away The Mice Will Play

“When the cat’s away the mice will play” (meaning when the cats not around to watch, the mice will get up to all sorts of mischief.) So what are your people doing when they’re not being watched? Do they do the same things they would if you were physically there?  It’s the ultimate culture test. […]

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Good strategy, Bad strategy…

sales targets and rewards

is the name of the book I’m currently devouring…   And it comes highly recommended. Suddenly so much of what Lara says – makes sense!  I’m only at the beginning of the book and already have pages of ideas and ‘grey time’ thoughts scrawled down for myself, and although I have many insights to share I’m […]

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Can a man work in his wife’s business?

Husband & wife at work

I first wrote a blog on this topic a few years ago and it definitely ruffled a few feathers so, in support of International Women’s Day– I thought it was worth updating and re-sharing some more thoughts on the topic. As an active supporter of female entrepreneurship and as a female entrepreneur myself I know firsthand […]

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Nicola Cook & her team celebrate Award Nomination

BESMA Finalist

This week, to huge applause in the office, it was announced that we are finalists at the BESMA (British Excellence in Sales and Marketing Awards) 2016, in not just one, but TWO categories! Company Shortcuts has been selected as a finalist for ‘Training Centre of the Year‘ and Nicola Cook our Chief Opportunity Officer and CEO, is a finalist for ‘Sales Trainer […]

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Your first sales hire – 4 tips before you start

grow your team - the right hire

The first sales hire may slow you down at first but get it right & adhere to these 4 strategic tips and you’ll set your business up for profitable growth. A question that all growing businesses must answer is: When is the right time to expand my sales operation, who would be the best fit and where […]

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