Tag Archives for " customers "

OmniChannel Marketing

You’ve heard CS persistently bang on about the importance of… Adapting to your buyer’s changing behaviour (We’re not in Kansas anymore!) The importance of winning the digital ‘mindshare’ of your customers as they enter your buying cycle The age of the customer we now find ourselves in and the importance of the experience of not […]

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Opportunity Realised – Some Wise Words from Lara Morgan.

Ultimate summer reads for ambitious entrepreneurs and business leaders

This week I thought I would share some wise words from our Company Shortcuts Chairman Lara, who circulated the words below to all of her company heads. I think the message speaks for itself… “In order for a business to take advantage of an opportunity, four factors must be in place.  The formula looks like […]

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Possibly the most important step of all?

by Ernest Capbert Market research has been around formally since the 1920’s. Entreprenuer.com defines it as: The process of gathering, analysing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into […]

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Adapting to changing buyer behaviour

The New Sales Function The latest research from Forrester demonstrates the critical need for businesses to adapt their sales function if they are to succeed in the Age of the Customer. Nicola Cook reports back form Forrester’s Annual Sales Conference, USA and hosts a Business Blast event on the topic of Adapting to Changing Buyer Behaviour. Download my […]

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