Tag Archives for " communication "

How sales process mapping links to building brand

There’s a reason why at Company Shortcuts, we keep banging on about the importance of creating ‘Your Sales Process Map’, so you better understand the flow and the variables of your customer buying experience…   …because, amongst other things, it supports the building of your brand.  But how? I hear you shout, “what has sales […]

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Do you stress test your marketing?

Stress test your marketing

Last week I had the luxury of a couple of focused days with my Chairman Lara, reviewing business plans, current results and seeking ways to enhance our existing offering.  As always I come away with a head full of new ideas and scribbled ‘grey time’ notes.  If you’ve attended any of our live events you’ll […]

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