Category Archives for Nicola Cook

4 Killer Templates for Sales Growth Leaders

​4 Killer Templates for sales growth from our Framework Library that our clients used to help them achieve an average 140% increase in net profit You’ve made a plan?... You’ve set a budget?……which has been communicated company-wide. Yes?Your team all nod in agreement.Now – roll forward 3 months, are you and your team delivering on […]

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Building a movement, the importance of your first followers

Thank you to Club Member Derek Hill who shared this short video with me yesterday. It’s a powerful demonstration of how a movement starts, builds and then gains momentum. As you watch it ask yourself these questions; What is your movement/mission or purpose that you are building momentum for? Is it your overall company mission? Your […]

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When the cat’s away…

When The Cats Away The Mice Will Play

“When the cat’s away the mice will play” (meaning when the cats not around to watch, the mice will get up to all sorts of mischief.) So what are your people doing when they’re not being watched? Do they do the same things they would if you were physically there?  It’s the ultimate culture test. […]

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Avoiding the Competency Trap

“The honest answer is after we reach £1M I haven’t a clue what I’m meant to be doing!” That was the comment, fresh out of the mouth of one of our Business Accelerator Club members during our initial coaching call.  I was quizzing her on the size of her vision and testing the level of […]

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The Ultimate Budget Planner Template

Positive cash flow, budgeting

Are you ready?  Making a budget – It’s that time of the year again when you should be digging out your budget planner template and planning your next financial year. Regardless of the timing of your financial year-end, there is something about the half year mark or the close of a calendar year that signals the end […]

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Are you intimidated by your bank?

counting the cost

Every growing business needs working capital and that may mean raising funds to cash flow growth. Knowing what capital you need to expand is one thing, your propensity to handle risk is another BUT where you acquire the cash for working capital to fund growth is another.    There obviously is more than one source. […]

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Are You Business Fit?

The first decision I made at the turn of the year, which I announced to the Company Shortcuts team at our first strategy meeting – is that from now on we are closing the business from 4pm on the 23rd December until the first working day of the New Year. You can imagine – that announcement […]

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Good strategy, Bad strategy…

sales targets and rewards

is the name of the book I’m currently devouring…   And it comes highly recommended. Suddenly so much of what Lara says – makes sense!  I’m only at the beginning of the book and already have pages of ideas and ‘grey time’ thoughts scrawled down for myself, and although I have many insights to share I’m […]

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How Much Are You Prepared to Give Away?

… and no I’m not talking equity  rather your role?   I heard a great nugget recently from Anthony Fletcher, the CEO of fast-growing business Graze. “If you plan to grow your business by 30% you have to find someone to do 30% of your own job” The inability to consistently prune your own role (and then everyone else’s) is […]

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How sales process mapping links to building brand

There’s a reason why at Company Shortcuts, we keep banging on about the importance of creating ‘Your Sales Process Map’, so you better understand the flow and the variables of your customer buying experience…  …because, amongst other things, it supports the building of your brand.  But how? I hear you shout, “what has sales process […]

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