Category Archives for News

Lara Morgan Named on Inspirational Female Entrepreneur List

Lara Morgan

Company Shortcuts co-founder Lara Morgan has been named as One of the UK’s most inspirational female entrepreneurs in the UK by FreeOfficeFinder. The feature, which celebrates UK women in business, aims to inspire future generations of entrepreneurs, both male and female. Nick Riesel, their founder, explains the reasons behind the feature, and why Lara was […]

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Lara Morgan on The Apprentice: You’re Fired

Lara Morgan on panel The Apprentice: You're Fired

No-nonsense entrepreneur, Lara Morgan, appears on The Apprentice: You’re Fired panel, on Wednesday 11th November. BBC1’s reality TV show, The Apprentice, sees candidates don helmets and hi-vis to offer their services, from gardening to window cleaning in this week’s handyman business task. On The Apprentice: You’re Fired, the panel turn to debate the performance of […]

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Exporting: should every SME be trading abroad?

UKTI export week Nov15

[FRASER SIMPSON, SMEInsider] Businesses have been exporting for hundreds of years, but with technological innovation and help from the government, it’s never been easier for small British firms to trade abroad. We investigate how exporting really benefits SMEs, and we get some great advice from UKTI veterans who have travelled the world over to build ties […]

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Sales IS the heart of growth

Sales is heart of growth

Answer this ONE question… What is the single most important strategic sales activity, that if applied consistently by your business as a whole, for the next 90days, would have the greatest impact on your growth? I’ve just finished delivering a great Sales Secrets Academy to a cracking customer of ours and once again the outcome […]

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Nicola Cook & her team celebrate Award Nomination

BESMA Finalist

This week, to huge applause in the office, it was announced that we are finalists at the BESMA (British Excellence in Sales and Marketing Awards) 2016, in not just one, but TWO categories! Company Shortcuts has been selected as a finalist for ‘Training Centre of the Year‘ and Nicola Cook our Chief Opportunity Officer and CEO, is a finalist for ‘Sales Trainer […]

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How sharp are your team’s sales skills?

Sales Secrets Masterclass

Over the years, Lara and I have seen many organisations, from micro businesses through to large corporates, with sales teams so detached from Profit Generating Activities that they misdirect their activity and end up, at best, increasing revenue but not profit, or at worst increasing revenue but to the detriment of profit. It sounds obvious […]

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Travel Company Maps out a Fresh Sales Strategy

Experience Travel Group holidays - rice paddy

Travel specialists, Experience Travel Group, who design bespoke holidays to Asia, share how their business performance shifted with the introduction of fresh insights transforming it’s sales strategy.  “My MD made me do it!” proclaimed Nick Clark, Sales Director at Experience Travel Group (ETG), when asked what motivated him to join Company Shortcuts’ 6 month Business Accelerator Leadership […]

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Effective sales targets and rewards

sales targets and rewards

Lara Morgan shares the system of reward she established in her business to motivate her sales team to accelerate the growth of her business. She explores how effective sales targets combined with really understanding what motivates an individual are crucial to developing the team culture focused on profit priorities for growth. Reward mechanisms, the generosity to some extent and […]

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Is Your Sales Team Focused on Revenue or Profit?

After closing, what at the time, was the biggest deal personally in our business Company Shortcuts, I celebrated in such a way that my Chairman responded with: “But surely you must have had deals of this size before, in your corporate career when you were working for Gucci or P&G” …and of course I have, […]

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Managing different selling styles in a team

Sales team having a meeting

As you may have gathered from the content already covered on this topic, there is no one definitive successful style. In fact to become super successful you actually need to be able to switch between the styles at different points throughout the sales process, particularly if you work in a smaller business, or indeed are the […]

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